CERES Gardening Questions

  1. What potential financial risks does Ceres face as it crafts its strategy for 2007?
  2. It you were the CFO, how would you approach the issue of crafting a marketing plan for 2007?
  3. Prepare a presentation to the bank including cash flow projections. What are the prospects for Ceres in 2007 and 2008? What risks might the company face?


  1. What have been the key factors in the company’s growth?
  2. how has the stock market responded to the company’s performance? why?
  3. What should Ceres’s strategic plan be, give the trends in the organic gardening market?
  4. How would you evaluate Ceres’s marketing efforts? should the Get Ceres program be expanded? why or why not?


  1. How has the company grown? what is its basic strategy and how has this evolved?
  2. Is Ceres financially healthy? What parts of the financial statements might be a reason for confidence or a cause of concern?
  3. Prepare a presentation to the bank. How would you forcast cash flow in 2007-2008? How might the sell-through of products affect this outlook?
  4. Calculate Inventories for retaillers and amount of sell through
Need Help